IS THIS REALLY THE “WORLD’S UGLIEST COLOUR”?
22 Jun

IS THIS REALLY THE “WORLD’S UGLIEST COLOUR”?

Colour is incredibly personal as I always say. You might find that your spirits lift at a deep burgundy, a rich chocolate brown, a zesty chartreuse or even a pastel pink (hey I’m not judging). So I was pretty interested to hear that there’s been research into finding the . Crazy I thought, how can there possibly be one ugly colour? Well apparently it’s Pantone 448C, and surprise surprise but I love it. It’s exactly the sort of sludgy, murky, deep, bottom of the lake type hues that I adore. Pantone call it  “Opaque Couché”, but it’s actually pretty similar to my own Wooster Olive paint colour…

See what I mean? That’s Pantone 448C on the left, and Wooster Olive on the right. Not that ugly if you ask moi! Not that I was consulted on these things, but I really should have been. The marketing research came back with descriptions like ““dirty”, “death”, and “tar”. Now call me crazy but I’m thinking more like the images above. Nature, mossy stones and waterfalls, long walks in a damp rich forest, springy ground and leaves under your feet… the sort of thing I daydream about while I’m stuck at my desk for long hours. It’s also the colours of parkas, olive groves and ! A fabulous colour if you ask me.

I’ve painted my bathroom in Wooster, but I’ve been itching to try it out for a study or living room. Swampy hues are super soothing and sophisticated in interiors. So today I’d like to show some love to this neglected so-called ugly colour – below are my favourite Opaque Couché treats to swamp up your pad. What do you guys think? Ugly or no?

PRETTY UGLIES


 

RIVIERA POUFFE

 

 

WOOSTER OLIVE PAINT

 

PRESTON SOFA

 

 

 

CABIN PORN BOOK

 

comments(1)

  • Juliet Docherty
    May 18, 2018

    Not ugly, actually really beautiful and a great bridge colour for so many other hues. I have painted my kitchen wall this colour and it gets lots of compliments, preceded by ‘I would never have thought’……

    @colourtutor

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